Elevating Build a Bowtique: A Success Story with Cheer Media
In June 2017, Linda Martinez from Build a Bowtique approached Cheer Media with a clear goal: to become the #1 bow business. Since then, Cheer Media has played a pivotal role in achieving this goal through strategic initiatives in marketing campaign management, website development, tech stack enhancement, and comprehensive IT management."
Challenges:
- Brand visibility and engagement
- Outdated e-commerce platform
- Need for Marketing Campaigns to boost sales during the holiday season
- Inefficient customer relationship management
- Need for consistent IT management and product launch coordination
Solutions Implemented:
- Marketing Campaign Management:
- Facebook: Grew the follower base to 20,000+ followers through consistent and engaging content.
- Impact on Sales: Attributed 90% of year-over-year sales growth to marketing campaign management, highlighting the critical role of social media in driving revenue, specifically during Black Friday and the holiday shopping seasons.
- Website Development and IT Management:
- Modernization: Transformed BuildaBowtique.com utilizing Shopify, enhancing customer experience and streamlining the purchasing process. BuildaBowtique.com completed design refreshes in 2017 and 2023.
- E-Commerce Integration: Implemented Shopify to seamlessly integrate online and offline sales, ensuring inventory accuracy, efficient sales management and quick distribution.
- Monthly Website Administration: Provided ongoing IT management, including product launches, website maintenance, and overall IT support to ensure smooth operations and timely updates.
- Tech Stack Development:
- HubSpot: Integrated CRM to manage customer relationships effectively, leading to improved customer retention and targeted marketing efforts.
- Shopify: Enabled efficient inventory and sales management, contributing to smoother operations and increased sales.
Results:
The partnership has led to significant growth in the most important metrics from 2017 to 2024:
- Cumulative Sales Growth:
- Gross sales increased by 144.9%, demonstrating the effectiveness of strategic initiatives.
- Total sales surged by 2267%, reflecting a steady growth trajectory with substantial annual increases.
- 2024 Gross Sales are up 73%, representing a 161% year-over-year growth.
- Social Media Growth:
- Facebook followers are over 20,000
- Instagram followers increased to over 160,000
- Expanded presence on TikTok, boosting brand visibility
- Product Line Expansion:
- In addition to becoming the #1 bow business, Build a Bowtique has expanded its product offerings to include practice wear and cheerleading uniforms, diversifying its product line and meeting more customer needs.
- In addition to becoming the #1 bow business, Build a Bowtique has expanded its product offerings to include practice wear and cheerleading uniforms, diversifying its product line and meeting more customer needs.
Client Testimonial:
"Cheer Media's strategic approach and innovative solutions have been instrumental in our journey to becoming the leading bow business. Their expertise in marketing and website management has driven our sales growth and significantly enhanced our brand visibility."
— Linda Martinez, Founder & Co-Owner of Build a Bowtique
Future Plans:
- SEO Optimization: Enhance search engine visibility to attract more organic traffic.
- Further Production Modernization: Streamline production processes to increase efficiency.
- Event Inventory Management: Integrate staff and production management onto one platform to ensure seamless operations during events.
- Content Marketing Plan:
- Blog Posts and Articles: Regularly publish content on cheerleading trends, tips, and tutorials to attract and engage the target audience.
- Email Marketing: Develop and execute targeted email campaigns to nurture leads and drive repeat sales.
The partnership between Build a Bowtique and Cheer Media has been instrumental in transforming Build a Bowtique into a leading name in the bow business. The strategic initiatives implemented have resulted in substantial growth, demonstrating the effectiveness of Cheer Media's expertise in social media management, website development, tech stack enhancement, and comprehensive IT management. Additionally, Build a Bowtique has successfully expanded its product line to include practice wear and cheerleading uniforms, further solidifying its position in the market.
With projections to double 2023 revenue in 2024, the future looks promising for Build a Bowtique as it continues to innovate and grow with the support of Cheer Media.